Displaying 1 to 10 of 21 results.
thinKDifferently
20|01|12|
seedifferently : thinkdifferently
Understanding why people react and behave the way they do is fundamental to consumer research and one tool that helps to build a more holistic understanding of shopper behaviour is eye tracking. Eye tracking is a behavioural research tool that, as its name suggests, is a technology that is able to track exactly where the human eye is looking. It was developed originally for military and medical applications, but in recent years has been applied as a research tool to help understand consumer and shopper behaviour...
30|11|11|
Enter our medical app competition!
Take a look at KD ideas for a new medical app, send in your own and win a prize!
18|09|11|
When Bad User Experience Design Costs Lives
Designers constantly look for examples of good and interesting design for inspiration, but sometimes it’s useful to examine examples of bad design to reinforce the desire to make things better. KD's Phil Jenkins takes inspiration from a recent seminar on "Designing Digital Futures" and reflects on the fact that user experience and importantly usability testing are absolutely crucial, not just in maximising business opportunities but sometimes in saving lives.
18|09|11|
3D Branding: Graphics and Structure – better together
Taking the lead from advertising, graphics are the primary voice through which brands talk to consumers on shelf, with the physical pack often only fulfilling practical and functional requirements. In the world of packaging design, graphics and structure are often considered separately; leading to graphics which may be unsympathetic to the pack form, or pack designs which don’t support the brand. When graphics and structural design work together in harmony, brands tell their strongest story.
17|09|11|
Old Tech - New Experiences
The choice we have as consumers today, fuelled by the speed with which technology is developing, is amazing. Energised by the opportunities created by new technologies, designers, engineers and marketers strive continuously to offer greater convenience and excitement through new products and services. Yet at the same time, a contrasting movement is building - a renewed appreciation for hand-made, imperfect objects, alongside a willingness to re-evaluate technologies and rituals from years gone by and a desire to spend less time online and more time getting our hands dirty. It was only a few years ago I was hearing about the end of the line for 'obsolete' technologies like vinyl records, film cameras and printed magazines, yet somehow these products are not just surviving, but enjoying a revival.
KD's Matt Corrall considers what's going on...08|08|11|
Industrial Design in the Defence sector
Industrial design, or product design, has been well established in the consumer and business to business sectors for decades ; helping companies to produce products that are easier to use, more cost effective in production as well as more attractive and memorable than their rivals.
06|07|11|
Accessory-Powered Apps
Mobile technology has exploded and consumers are increasingly walking around with relatively powerful computers in their back pockets. Given the current state of the smartphone market, it is not unreasonable to suggest that within a few years the vast majority of people in developed countries will be regularly carrying devices consisting of a large multi-touch display, processor, memory, battery, GPS chip, network connectivity, camera, microphone and speaker. That is an awful lot of technology packed into a small device, but it is what makes these devices so useful and flexible. KD's Phil Jenkins explores...
10|06|11|
London's Olympic Torch - A beacon of inclusivity?
There was considerable interest in the Kinneir Dufort studio this week with the unveiling of the design for the London 2012 Olympic Torch. KD had been part of a Bristol-based consortium, including British Aerospace, GKN and the University of the West of England, that had submitted a bid to design and manufacture the torch. Having been excited by the brief and enjoyed being part of the bid process, we were keen to see what the winning design team had come up with. Edward Barber and Jay Osgerby’s design is elegant and distinctive, but I wonder if it misses a great opportunity to showcase Britain's attitude to inclusivity?
01|06|11|
The Future of Personal Fabrication Technology
With recent news that scientists Klaus Stadlmann and Markus Hatzenbichler at the Vienna University of Technology have produced a small, lighweight and (relatively) cheap 3D printer, the prospect of accessible desktop printing is moving closer. Last month several UK designers, including Kinneir Dufort’s Travis Baldwin, were invited as moderators for a multidisciplinary design workshop in Saint-Étienne France with the participation of 40 diverse students from several international universities. The goal was familiarize students with innovation techniques and work with multi-disciplinary, multi-national teams...skills often found in today’s product development and strategy projects. The focus of the workshop was a posed, open-ended question: How will personal fabrication technology be used in the future?
01|06|11|
Design Alphabetti
If someone in the studio needs to use one of our 3D printing facilities, it’s a lot easier to talk about the SLA, as StereoLithography Apparatus is a bit of a mouthful. Love them or hate them, it’s hard to live without them – and the design business loves using acronyms as much as everyone else does. Here are some of our favourites.
