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Blog: May 2012
If you’ve been watching the latest series of The Apprentice, you’ll probably have seen one of the episodes in which participants are challenged to create new products and pitch them to big retailers. The teams are seen brainstorming initial ideas and throwing rough sketches down on paper, before handing this over to a slightly worried looking product design agency in the afternoon. The show then cuts to the next morning when a working prototype arrives by courier and a delighted team marvel at how well their design has turned out. What it doesn’t show is the exhausted design and prototyping team who’ll have been up all night turning a doodle and loose verbal description into fully-realised working prototype ready for the big pitch. KD's Matt Corrall wonders if it’s time for a spin-off series where we can see the blood, sweat and tears that it took for the professionals to make that happen overnight!