Kinneir Dufort Expertise Area: Brand Strategy

Brand Strategy

Clarity in your vision

Visual Brand Strategy
Brand Positioning
Proposition Development
Brand Architecture
Portfolio Planning
NPD
Brand Identity & Guidelines
Naming workshops

Kinneir Dufort understand that the best creative solutions start with rigorous strategic thinking. Therefore it's only natural that Brand Strategy is key to our thinking and our designs.

With an in-depth understanding of how brand impacts on each of the expertise areas we consult across and a user centric approach to drive unique insights and opportunities, KD will enable you to communicate differentiation and clarity through your brand. We understand that Brand Strategy is integral to every product, pack, identity and communication and we can partner you in creating cohesive touchpoints considered with your consumer in mind.

Whether it’s a case of an existing proposition to be translated visually into a new product or pack, or maybe a question of who, how, why and what for an entirely new brand, Kinneir Dufort can work with you in defining the key messages to the right market.

To share examples of how we have achieved this and for further information regarding how we could help you create, or build your brand please contact Merle Hall or Sean Devane