Brand Strategy

Brand Positioning
Visual Positioning
Naming
Logo Design
Identity Concepts
Identity Development
Identity Refinement
Illustration/Photography
Artwork
Brand Guidelines

A logo is not a brand. A brand is much bigger than that. It is the overall image that reflects the values of the business. A simple, consistent idea that describes what the company stands for. Designers set the foundations for a brand and the audience bring it to life. Our team of strategists, innovators and graphic designers will define a clear positioning, identity and logo to help you build a unique and ownable platform for success.

Brand Positioning
An exercise to get to the heart of what a brand stands for: what it needs to say, to whom & with what words. We will talk to stakeholders and define the keys values to be upheld. We will create a brand story and a proposition statement: a descriptive sentence or specific idea that defines the brand and makes it unique.

Visual Positioning
The brand positioning will be interpreted as mood boards to visually demonstrate wide directions the identity could take. The selected board will form the basis of a creative brief from which to develop the identity and logo design.

Naming
We can facilitate a naming workshop to generate potential names to embody the brand.

Logo Design
We will generate logo concepts that personify the brand values and positioning and take inspiration from the product's design, function and unique selling point. Upon selection of a favoured concept the logo will be crafted into an identifiable mark that ensures instant recognition and verification worldwide.

Identity Concepts
Using the brand positioning and visual positioning as stimulus, and the finalised logo design, concepts will be generated for a selection of branded marketing collateral.

Identity Development
The strongest identity concepts are selected and developed further in line with client and/or consumer feedback.

Identity Refinement
A single identity concept is chosen and all elements are developed and refined into a final resolved design across a library of marketing collateral. At this stage the final design is likely to be presented as pdf layouts for review.

Illustration / Photography
If required we will commission and art direct any illustration and/or photography needed based on the agreed visual style.

Artwork
With all designs signed off, all elements readily available and a full knowledge of the repro and print process, final print ready artwork is generated for all required collateral.

Brand Guidelines
A document is created that combines the positioning, identity and logo with a library of key assets to manage your brand's use and growth. It will include sample usage rules across a range of media types to ensure the core messages are not diluted through misuse.