innovation & design

Gro Company, Gro-clock, Product Design

Gro Company

Gro-clock

Challenge:

To create a fun and effective way for parents to teach their children when it is, and when it is not time to get out of bed in the morning.

Solution:

In a comprehensive process, KD developed the Gro-clock from the initial concepts, to working prototypes right through to the production specification ready for manufacture.

  • Child friendly user interface
  • Unique graphics with custom made back lit lcd
  • Embodies Gro Company’s brand and product range

Results:

Gro Company has successfully launched the product in 2009 and is on target to exceed sales expectations.

Gro-clock won a 2010 DBA Design Effectiveness Award.

Read more at the Gro website.

Related Articles

Kinneir Dufort Gro Clockhover imgFive Star Design

The Gro-Clock, designed by Kinneir Dufort with the Gro Company, has just received its five hundredth five star rating on Amazon.

hover imgDBA Award Winner!

We are very proud that our Gro-clock design for the Gro Company was won a silver DBA design effectiveness award. The DBA believes that the most important way of communicating the value of design is by measuring its true effectiveness and is the only award scheme that uses commercial data as a key judging criteria.

Kinneir Dufort Expertise Area: Digital Experiencehover imgDigital Experience

With a user-centred approach, we design compelling and meaningful user experiences...