Innovation

Momentum™ Fast Track Innovation
Discovery™ Insight Search
Consumer Trends
Scenario Mapping
Idea Starters
Insight Gathering
Ideation Workshops
Concept Build / Idea Visualisation
Evaluation
Rapid Prototyping
Strategic Road Mapping
KD Futures™

Do you have a new piece of technology but don’t know how to leverage its full potential?…or perhaps you don’t have a clear picture of where your brand will be in ten years time? Whatever the brief our suite of innovation tools can be tailored to create a clear vision for your future. 

Innovation programmes are focused on identifying opportunity areas for growth and populating them with ideas that are focused on real market and consumer needs. Often integrated with our research offer, they can take the form of structured workshops and creative events or more extensive programmes in the field…

Momentum™ Fast Track Innovation

This is an intensive innovation camp for clients, focused on delivering exposure to all parts of the innovation process in a very condensed time frame. It integrates our in-house workshop facilities, research viewing rooms and prototyping workshop in a single schedule that can incorporate idea generation workshops, focus groups, consumer/user home visits, retail surveys and much more. Our award winning design team are on hand to help visualise ideas throughout the process and ensure a tangible output you can use to immediately demonstrate the value within your business.

“KD planned, hosted and facilitated a truly innovative strategic workshop. Successfully bringing together a large team of key players and industry experts from across the world, KD managed a very complex set of inputs and delivered tangible results. KD’s enthusiasm and motivation provide a highly productive environment and their effective approaches to creative thinking stimulate successful problem solving and strategic planning.”  Panyada Bunyaratavej, Unilever.

Discovery™ Insight Search
This programme bridges our research and innovation programmes and uses a combination of cultural immersion and observational ethnography to reveal insights and explore potential business opportunities. Discovery™ explores the reasoning and emotions behind consumer behaviour, and allows us to uncover both conscious and unconscious user needs.

Consumer Trends
Our team of innovators and researchers are constantly on the look out for emerging trends and can identify and discuss those that are most relevant to you.

Scenario Mapping
To truly understand the consumer we need to become one…we will use roll playing techniques to understand the customer journey and create scenarios for use that open up new avenues for growth. This may involve the creation of personas from both traditional and new target segments.

Idea Starters
Our award winning design team will create a range of starter topics designed to prompt creative thinking and brainstorming.

Insight Gathering
In partnership with our research team we are able to facilitate programmes of consumer research involving both in-home observations and creative exercises.

Ideation Workshops
Creative workshops with clients focus on building traction around fruitful opportunity areas and a clear vision for growth. Involvement in the process both unites colleagues behind a single path forward and acts as a platform from which they can learn innovation techniques.

Consumer Co-Creation Workshops
We’ll visualise the strongest ideas and run co-creation workshops to test them. The process of testing ideas early allows us to validate our thinking and build consumer insight into the concepts.

Concept Build / Idea Visualisation
Our award winning design team allows us to design and visualise ideas very quickly, so that clients feel involved in a part of the process that usually remains hidden.

Evaluation
In partnership with our research team we are able to facilitate formative testing and co-creation groups with consumers to validate and build on concepts.

Rapid Prototyping
Our in-house prototyping studio allows us to build ideas very quickly, giving tangible outputs very early on.

Strategic Road Mapping
Concepts are mapped based on their performance and feasibility to populate an innovation pipeline for success.

KD Futures
Provides an outlet for development of our own ideas, as well as a test-bed for our innovation tools. Over recent years we have explored areas of interest drawn from trends in consumer behaviour, social change and technology. The diverse range of examples shown below include studies and concepts for: Wellness, Cosmeceuticals, Male Grooming, Supermarket Shopping Culture, Winebox Packaging, Premium Fast Food, and Hearing.