Packaging Design

Tailored Brief
Immersion / Packaging Safaris
Visual Positioning
Pack Concepts (Structure & Graphics)
Pack Development (Structure & Graphics)
Pack Refinement (Structure & Graphics)
Pack Specification (Cutters, Materials, CAD)
Range Extension
Illustration / Photography
Artwork
Pack Mock-Ups
Co-creation & User Testing

Our team of innovators, brand strategists, graphic designers & structural experts offers a unique blend of brand and consumer under-standing, crafting insight led solutions that convey strong messages through both form and graphics. This cohesive approach encompasses ergonomic and technical innovation for improved ease of use and a passion to express brand in new and exciting ways.

Tailored Brief
We will help translate existing knowledge into a design brief to suit individual requirements and budget. Your tailored brief will depend on the depth of your brand positioning and understanding of your target consumers – do they understand the product, are they the right audience, is it focusing on real needs, are you designing for right now or for 10 years in the future? The brief may be incremental, such as supporting the release of an additional SKU, or disruptive, such as integrating a larger innovation or research programme to scope out potential opportunity areas currently not being explored.

Immersion / Packaging Safaris
We will immerse ourselves in your brand. We will visit stores, analyse the competitive context and collect samples of ‘what good looks like’ in the category. We will put ourselves in the shoes of your consumers and challenge pre-conceptions.

Visual Positioning
From our understanding of your market we will identify opportunities for growth and create mood boards to visually describe how design may target these areas. This visual positioning will form the basis of a creative brief from which to build pack concepts.

Pack Concepts (Structure & Graphics)
A tailored team, which may comprise of structural experts, graphic designers and brand strategists, will work together to create a range of concepts for debate and discussion. Framed within the selected opportunity areas, ideation is targeted to generate unique ideas to underpin the design. These ideas are realised at a sketch level as a range of pack concepts, expressed through both form and graphics.

Pack Development (Structure & Graphics)
The strongest concepts are selected and developed further in line with client and/or consumer feedback. At this stage the designs are likely to be visualised as draft CAD, photoshop visuals or physical mock-ups.

Pack Refinement (Structure & Graphics)
A single concept is chosen and all elements are developed and refined into a final resolved design. At this stage the design is likely to be presented as a photo-realistic rendering, pdf layouts of the graphics and physical mock-ups.

Pack Specification (Cutters, Materials, CAD)
All aspects of the final design are readied for production.

Range Extension
Using the finalised design as a guide, the defined style is extended across all additional pack sizes/types. 

Illustration / Photography
If required we will commission and art direct any illustration and/or photography needed based on the agreed visual style.

Artwork
With all designs signed off, all elements readily available and a full knowledge of the repro and print process, final print ready artwork is generated for all SKUs.

Pack Mock-Ups
Our on site prototyping facility allows us to build and test ideas quickly and efficiently, whether it be in the form of low resolution pack mock-ups or high end, photo realistic pack prototypes. Providing everything you need to share progress within the business or test concepts with consumers.

Co-Creation & User Testing
Our specialist research team are able to integrate consumer co-creation workshops within the design phase to ensure all ideas are built on real needs. Alternatively we can facilitate user trials to validate and develop concepts using a range of tried and tested techniques.