innovation & design

Blue Dragon, Sweet Chilli Sauce, Packaging Design

Blue Dragon

Sweet Chilli Sauce

Challenge:

Asian food specialist brand Blue Dragon identified an opportunity to expand the usage of their successful Sweet Chilli Dipping Sauce into more everyday occasions. 

Solution:

Working in collaboration with packaging design agency Reach, KD developed a squeezable sauce bottle design which draws on oriental themes to create an “east meets west” pack image.  The clear PET bottle allows the fresh ingredients to be displayed in store.

Results:

The squeezable pack format encourages use in everyday situations and allows the pack to be displayed in supermarkets in the condiments as well as the authentic foods categories.

 

Read more:

Blue Dragon website (opens in new window)

Reach website (opens in new window)

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