Reckitt Benckiser: Veet

Challenge:

Reckitt Benckiser had developed a new wax hair removal formulation and wanted an innovative packaging solution which delivered:

• Enhanced shelf presence delivered through visibility of unique formula and absence of secondary packaging
• Modern and feminine aesthetics, reinforcing the convenience aspect of the product
• Effective conveyance of the Veet brand

Solution:

KD developed a custom pack structure with a translucent jar to provide visibility of the product and a cap with integrated storage for the wax strips and the application spatula.  The lid includes moulded in branding element and labels are maximised to incorporate branding, product and regulatory information.