Yoomi, Self Warming Baby Bottle, Brand Identity and Packaging Design

Yoomi

Self Warming Baby Bottle

Challenge:

Yoomi is a new, revolutionary baby bottle with an integral warmer, which at the touch of a button, safely warms baby’s feed to the natural temperature of breast milk in just 60 seconds. Yoomi wanted an identity and packaging range for this iconic new product which encapsulated the brand vision.

Solution:

Development of a brand identity that reinforces the positioning for the modern, on-the-go family through differentiated cylindrical packaging and a contemporary, yet nurturing graphic language. All elements of the packaging are recyclable.

Results:

Yoomi has just launched exclusively in John Lewis.

“Kinneir Dufort understood our needs and created designs which encapsulated our vision for yoomi. Regularly communicating with us throughout, Kinneir Dufort combined brand understanding with structural knowledge to produce an identity and packaging range that differentiated our product in a crowded market. The concept of integrating graphics and structure was key in producing a cohesive package that really communicates the yoomi brand.”

Nathalie Moureto - Sales & Marketing Manager for Yoomi

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