Interpet, Aquarium Power Filter, Product Design

Interpet

Aquarium Power Filter

Challenge:

The market for domestic aquarium products has become increasingly competitive particularly with an increasing number of Far Eastern manufacturers producing low cost and reliable products. Interpet asked Kinneir Dufort to redesign their range of aquarium power filters that would help differentiate them against their competitors.

Solution:

At the point of consumer purchase the exterior design and style of the product is clearly evident, superior, appealing and differentiated.

It is eye catching but suitably unobtrusive when deployed in the aquarium. User controls are conveniently positioned above the water line and the configuration provides convenient and easy access to the filter medium for maintenance. The filters incorporate a unique and patented feature christened ‘Aqua Valve’ which prevents waste being dumped back into aquarium when the filter is being removed for cleaning.

Results:

The combination of carefully considered styling and unique features, particularly the patented ‘Aqua Valve’, gives the retailer a simple and compelling reason to demonstrate how Interpets range differentiates from the competition and provides the customer with real added value and convenience.