09/11/11
Aroxa on The Dieline
Aroxa features on the world's #1 package design website...
Our recent brand identity and packaging work for Cara Technology is featured on TheDieline.com - the world's #1 package design website...
Cara Technology offers sensory taste testing. They asked us to create a new brand using the name Aroxa and a packaging range for their huge range of flavour standards. Flavour standards are chemically constructed powders that are sold in gelatin capsules. Professional tasters are taught to recognise each flavour and detect abnormalities in quality control taste tests. Cara Technology required a premium design that would appeal to a target market of scientists.
We created a distinctive logo and pack design for Aroxa's range of flavour standards that work together to create a highly recognisable and ownable brand:
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Creation of a logo, brand identity and packaging range for a sensory testing brand whose product range includes over 200 flavour standards. A strong relationship between the logo and packaging design was developed to accentuate the product and provide an iconic, scientific and ownable identity.
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