Insight Show 2011

Our post-it action report

Stand DO74 at Insight 2011

We recently exhibited at the Insight show, London.

Our stand design used post-it notes as the medium in which we could express the link between our research expertise and design and innovation process. The post-it is often the medium that captures an insight or starts an idea.

Head of research Kate and young designer Sam spent the whole day prior to the show assembling the stand. It took 5 hours alone to stick the post-it notes to the walls. It also took about 15 hours to staple post-it notes to Duncans' 'yeti suit', so he could serve as our mobile-stand at the show.

Thank you to everyone who visited us at the show and entered the competition to guess how many post-its adorned the walls. Congratulations to Alison Miller who came closest to the 4800 post-it total, your prize is on it's way!

Click the video link below to watch all that effort complied into quick timelapse video:


Timelapse video

The Insight Show is Europe’s largest dedicated market research event supported by Marketing Week and leading industry associations Aimri and MRS. It was held at the Olympia, London, 29-30 June 2011.