Leading brand in professional tasting

more than £1M  in sales from the new brand in the first 12 months

Golden A' Design Award Winner for Packaging Design Category in 2013

AROXA™ is a sensory testing brand. Their product range includes over 200 flavours and is used to develop the skills of professional taste panels.  

Our graphic design, packaging and product design teams created a powerful relationship between logo, product and packaging, providing an iconic, scientific and ownable identity. The unique design created maximum impact and disruption at launch, as well as providing new market opportunities in the form of taster packs.