At KD we believe that people build their primary relationship with consumer goods brands through their combined experience of the product and the packaging. The design of packaging therefore, when conceived, developed and implemented well, can reinforce brand recognition, the core brand truths and key brand values.
As well as early stage planning, user research, insight-gathering and brand understanding. This forms a natural starting point when working with clients to gain an understanding of new, unmet or undiscovered consumer needs. KD can apply their creative skills in pack graphics, ergonomics / ease of use, form and style, function, dispense and closure features, along with manufacturing and filling considerations. The result is design that makes the most of opportunities for differentiation, shelf appeal, usability and value creation.
KD design teams have all of the experience needed to take research conclusions and align them properly with functional, manufacturing, cost and brand criteria. At the same time we consider and create new value in terms of look and feel, ease of use, convenience and technical performance features. The result is compelling product solutions: solutions that demonstrably give consumers what they want while delivering maximum business benefits.
Our Consumer & FMCG clients are national and world market leaders who work with us not only on packaging design for ‘here and now’, but also use our research and innovation expertise in the exploration of strategically significant opportunities for the long-term.
Our product experience spans:
- consumer electronics
- domestic appliances
- indoor / outdoor leisure
- food and drink
- personal care
- home care
- health & beauty care