FMCG
At KD we believe that people build their primary relationship with consumer goods brands through their combined experience of the product and the packaging. The design of packaging therefore, when conceived, developed and implemented well, can reinforce brand recognition, the core brand truths and key brand values.
As well as early stage planning, user research and brand understanding, KD can apply their creative skills in pack graphics, ergonomics / ease of use, form and style, function, dispense and closure features, along with manufacturing and filling considerations. The result is design that makes the most of opportunities for differentiation, shelf appeal, usability and value creation. Our winning work spans:
- food and drink
- personal care
- home care
- health & beauty care
Our FMCG clients are national and world market leaders who work with us not only on packaging design for ‘here and now’, but also use our research and innovation expertise in the exploration of strategically significant opportunities for the long-term.
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