CJ Corp

Challenge:

To design new and highly differentiated structural packaging for CJ’s range of grape seed, olive and canola oils. The design had to provide stand-out and innovative new features to increase sales and secure their positioning in a fiercely competitive category.

Solution:

• Elegant structure, large enough for the 0.9l capacity, yet slim and easy to hold
• Innovative dispensing cap, inspired by traditional corks and oil pourers
• Injection moulded closure incorporates flip cap and pouring spout
• Patented cork effect helps to conceal the snap-fit and seal on the bottle neck