innovation & design

Scholl, Party Feet, Blister Plasters, Innovation and Packaging Design

Scholl: Party Feet

Blister Plasters

Challenge:

Develop new pack solutions for Scholl’s range of clear gel blister plasters which deliver:

  • Strong shelf stand-out
  • Clear communication of product benefits
  • Improved portability
  • Re-sealable / re-usable primary pack
  • Protection from crush / moisture

Solution:

  • Small, translucent and robust polypropylene compact to provide protection
  • Convenient to carry in handbags and rucksacks
  • Elliptically shaped hanging card which supports graphics and delivers stand-out
  • Sufficiently flexible to be adapted for pharmacy & ‘Party Feet’ range retail channels

Results:

  • New packs have been well accepted by European consumers in pharmacy, grocery and fashion channels, producing a substantial uplift in sales.

 

Read more: Scholl Party Feet Blister Plasters webpage (opens in new window)

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