Invensys Rail, Westlock, Product Design

Invensys Rail

Westlock

Challenge:

Invensys Rail needed brand and product identity for its new range of solid state railway signalling interlock technology. The identity had to convey quality, confidence and assurance to present Invensys as a leader in the global rail infrastructure industry.

Solution:

Kinneir Dufort developed a strong, modern and sophisticated blue and silver brand identity, applied to the industrial design of a range of control room and trackside equipment.

Results:

Combined with successful trials of the system in the UK, the new product identity has allowed Invensys to lead the roll-out of SSI (solid state interlocking) to rail networks around the world.

Read more: Invensys Rail website (opens in new window)