Research

Clients come to us when they want a fresh perspective. The research work we do is about inspiring the innovation process and ultimately informing design. Our approaches and methods have been developed to truly understand different consumer mindsets, from shopper to user.

We draw on our unique blend of insight, creativity and technical expertise to push boundaries and develop new research methods and approaches that help our clients see and think differently.

We work on complex briefs, using our integrated approach to solve any intangible aspects of a particular challenge. For example, exploring the emotional rather than rational, experiential rather than functional, multi-sensorial rather than cognitive.

With the majority of our programmes being international in scope, our research takes us round the world, observing and speaking to consumers and users to identify major insights, and helping brands to define the products and packaging solutions of the future.