Scoping the future of Coca Cola’s water brands

Kinneir Dufort have been fantastic! They have added value across every element of the project and have a tremendously broad set of skill sets to support on this BIG project from KD.”

Sanjay Patel Packaging Innovator, TCCC

Coca Cola have 140 water brands worldwide. Our innovation and research team were called upon to create a long-term vision of where these brands should be heading. Using a suite of techniques such as problem scoping, insight gathering, synthesis and strategy, idea generation and realisation, and stakeholder workshops, we created pipelines of the big ideas to guide the brand into the future.