Capturing precious family moments

40,000 consumers applied to trial MomentCam at home.

Sales of Huggies products in Korea rose by 27% during the campaign period, compared with the equivalent period of the previous year.

2.4 million views on YouTube within 6 weeks of launch. 

Trusted international nappy brand, Huggies, needed to translate their promise “to create and fulfil happy baby-mom journeys” into the digital space and engage Korean consumers. In partnership with INNORED, we conceived, designed, developed and delivered MomentCam.

These wearable cameras for both parent and child, prompted the stunningly successful digital and social media campaign, “Huggies Happy Moment”.