Product innovation and business opportunities in kitchen appliances
Strix coffee machine
Strix is the world leader in kettle controls, with products used 1 billion times a day globally. Through a series of co-creation workshops, we developed novel concepts that rapidly translated into a compelling product idea and fully working prototype. Strix negotiated a license with Russell Hobbs to produce the dual function kettle, which successfully launched as ‘Quick2Boil’. By providing Russell Hobbs with a new product concept, Strix boosted their reputation for innovation and creativity.