Kelly Dawson Head of Insights and Innovation

Innovating for sustainability

Finisterre was founded over a decade ago, from the needs of hardy British surfers, designing clothing and accessories for those that share a love of the sea.

Finisterre has set out to design quality and sustainable products for real life; fit for purpose, sustainably sourced and built to last.

In the last 16 years the company has grown to be stocked in stores across the UK, as well as opening it’s own retail outlets, exporting internationally and has been awarded B Corp certification.

In our latest KD Conversations podcast, our Head of Insight & Innovation Kelly Dawson, speaks to Debbie Luffman, Product Director at Finisterre, about how they have used innovation to enable sustainable growth and stay true to their core values.

Listen to the podcast now here:

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Simply search “KD Conversations” – available on:

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Find out more?

To hear more about innovation and sustainability, get in touch with Kelly Dawson.