Kelly Dawson talking at Packaging Innovations in London
Join Kelly Dawson, our Head of Insights and Innovation at 1.15pm on 12th September, on the Main Stage of this year’s Packaging Innovations Show at Olympia London.
Kelly will be sharing her talk ‘Direct to Consumer’ which will look at the convergence of digital and physical worlds, which is providing brands with an unimaginable opportunity to enhance consumer experience. Brands that successfully design and orchestrate their intended brand experience, are set to win in the new the experience economy battle, successfully gaining loyalty from Millennials and Gen Z.
Kelly will share how to create a seamless experience in the new era of DTC (Direct to Consumer), outlining what this means for brands and future business growth.