Kelly Dawson to Speak at Packaging Innovations 2018
When Physical and Digital Brand Worlds Collide
Join Kelly Dawson, our Head of Strategy on 1st March at this year’s Packaging Innovations Show at the NEC, Birmingham.
Kelly will be sharing her talk ‘Crossing The Line: The Convergence of Digital & Physical Brand Worlds’ on the Innovation Stage at 12.30pm. The Innovation Stage is a brand new feature at the event, hosting a range of brands and speakers as they deliver insight, case studies and innovations in industries other than packaging.
Kelly’s talk will look at the convergence of digital and physical worlds, which is providing brands with an unimaginable opportunity to enhance consumer experience. Brands that successfully design and orchestrate their intended brand experience, are set to win in the new the experience economy battle, successfully gaining loyalty from Millennials and Gen Z. Kelly will share how to create a seamless experience in the new era of DTC (Direct to Consumer), outlining what this means for brands and future business growth.