Milking it for Millennials: Korean Style
Kinneir Dufort partnered with Seoul agency, Innored, to create four innovative and exciting designs for the Korean dairy and snacks company, Binggrae. The designs include the love straw, multi straw, ringer straw, and spicy extinguisher; plus the cool steel straw, designed by Innored. To find out more about each design and watch the campaign videos see here.
For the launch of these products, Binggrae created an advertising campaign, targeted at Millennials to reinvigorate interest in the brand. The straws inject a new sense of fun and occasion into a well-established and much loved traditional product. Proof of its success is shown below, with over 31 million views worldwide and counting, and a complete sell out in just one week.