Kinneir Dufort to support the 2017 RSA Student Awards
We are proud to announce that Kinneir Dufort will be supporting the RSA Student Design Awards 2017.
This year there are 12 briefs that are available for budding young designers to choose from, and Kinneir Dufort are supporting the ‘Wearing Intelligence’ brief which asks the applicants to:
Develop a design solution that utilises ‘advanced textiles’ to improve wellbeing or the quality of people’s lives.
The role design plays in supporting health and wellbeing, has been key much of Kinneir Dufort's work. In more recent years we have developed work for clients in the wearable technology space and we are looking forward to supporting and developing the ideas emerging from this brief.
The awards, now in their 93rd year, are designed to challenge students and recent graduates from around the world to tackle pressing social, environmental and economic issues through design thinking. Founded in 1924, it is the longest-running student competition in the world.
The goal of the awards is to empower a generation of savvy, employable designers who realise the potential of design to benefit society. The aim of the programme is to inspire people from all over the world to think differently about design, through tackling briefs focused on real-world problems.
The winner will receive a three month work placement at Kinneir Dufort’s headquarters in Bristol. Craig Wightman, Design Director said of the awards:
The RSA Student Awards form a key part of many design courses’ programmes, and often stimulate students to produce their best work. We are delighted to be able to support one of the briefs this year and are excited to see how students respond to the challenge.
The programme counts among its alumni some of today’s leading creative minds, including Sir Jonathan Ive, Chief Design Officer at Apple, fashion designer Betty Jackson CBE RDI. The formal launch event takes place on September 14th and then the competition will really heat up when it opens for applicants on January 18th 2017.