Award winning global super-lightweight Twist bottle
KINNEIR DUFORT ARE ONE OF THOSE RARE CREATIVE PARTNERS THAT ARE ABLE TO DISCOVER MEANINGFUL INSIGHTS AT THE FRONT END AND DELIVER GREAT CONSUMER FACING BUSINESS SOLUTIONS AT THE BACK END. I CONSIDER MYSELF VERY LUCKY TO HAVE STARTED THIS JOURNEY WITH THE WHOLE KINNEIR DUFORT TEAM AND LOOK FORWARD TO MANY MORE."
Sanjay Patel, Global Innovation Lead at Coca-Cola
With sustainability a critical topic on all companies’ agendas, our latest award-winning design innovation addresses this head on. Working alongside Coca-Cola European Partners (CCEP), we created the new, global, super lightweight ‘twist’ bottle…
28% less plastic (than the previous design)
Light weighting down to just 8g
The design of the bottle encompasses a subtle inclusion of minimal structural ribs, with one single design language applicable to both still and sparkling bottles, proving design efficiency. It is also designed to work with extremely lightweight preform, caps and punt technology, helping keep the manufacturing and production processes as green as possible; whilst rigid and firm enough to protect the contents.
Creating a global design required strategic and innovative thinking. Through in-depth research and iterative development of detailed geometries, we delivered the standout ‘Arrow’ features contouring the bottle. These reflect the globally recognised recycling logo, whilst guiding consumers on twisting the bottles after use to encourage recycling.
This design is applicable for up to 140 Coca-Cola water brands worldwide.
- Less: plastic, energy, transport.
- Increased supply chain efficiency.
- Championing UK product development: designed in Bristol, sourced and manufactured in Morpeth, a ‘Designed in Britain’ stamp created by CCEP printed on the label.
- Best in class design, winning a 2017 Footprint Sustainable Packaging Award.
Designed to encourage sustainable growth, this bottle supports CCEP’s environmental goals and increases cost efficiencies; enhancing brand image and paving the way for others to make positive changes!