Category disruption and redefinition of hygiene in the home

Innovations like No-Touch are a primary reason that European consumer-product company Reckitt Benckiser has managed to keep growing through the recession.

Wall Street Journal 

This innovation strategy delivered a five-year average sales growth of 15.1%, despite tough market conditions.

Two and a half times the growth of the global hand wash market combined.

Successfully launched in over 30 countries, securing listings at all major multiples.

Reckitt Benckiser wanted to expand their Lysol and Dettol brands from disinfectant cleaning into the personal care category. Utilising our expertise in industrial design, prototyping, engineering and brand, we achieved breakthrough innovation.

We extended the reach of Lysol and the credibility of Dettol, doubling the brand’s global market share in the hand wash category (from 5.6% in 2009 to 11.9% in 2012).