DEVELOPING THE NEW GLOBAL PACKAGING FOR SHELL

THE KINNEIR DUFORT TEAM DELIVERED PARALLEL EXPERTISE IN INNOVATION, RESEARCH, BRAND, DESIGN, ENGINEERING AND PROTOTYPING. THEY WERE SMART, COLLABORATIVE, FLEXIBLE AND ALWAYS RESPONSIVE, AND WERE INSTRUMENTAL IN DELIVERING A SUCCESSFUL OUTCOME ACROSS EVERY PHASE; FROM CREATIVE CONCEPTION TO MANUFACTURING ASSISTANCE. WE LOOK FORWARD TO THE IMPACT THIS NEW PACKAGING DESIGN WILL HAVE ON THE BRANDS AND THE MARKETPLACE.  

Todd Jackson – Shell, Premium Growth Manager (North America)

Lubricants global market leader, Shell, engaged with Kinneir Dufort to leverage their integrated strategic creative and technical capabilities, to deliver a portfolio of new lubricants bottles, executed across a variety of their brands across the US market.

These newly designed bottles have been proven by customer research to improve in metrics against existing Shell bottles and competition alike.  The new shape encapsulates its premium positioning and demonstrates a significant attention to detail featuring improved heavy duty cap for easier opening, optimized ergonomics for easy and comfortable pouring and thinner bottle for easier shelf storage.