Enhancing Veet as a beauty brand

Reckitt Benckiser, a global force in health, hygiene and the home, were searching for opportunities to package a new wax hair-removal formulation by Veet.

Our research, packaging engineering and prototyping teams developed a compelling solution that enhanced shelf presence and visibility of a unique formula, whilst removing all secondary packaging and keeping production costs neutral. Veet significantly extended its reach as a beauty brand with a modern feminine aesthetic.