Revitalising brand perception

10 Million in UK sales within the first two years

With perceptions of Scholl as a brand for older people with podiatry issues, Scholl required a new packaging solution for their gel blister plasters. Incorporating user research, client co-creation and rapid concept development and prototyping, we created a revolutionary new design. The stylish, compact pack has driven the ‘Party Feet’ brand, both in terms of consumer interest and retailer take up, enlarging Scholl’s market share and putting value back into the category.