Teaching Children to Code
Design an official case for the Raspberry Pi to embody the ethos of the foundation & elegantly deliver pragmatic & flexible functionality.
The KD Approach:
Design Strategy: Collaboration with Raspberry Pi to uncover key opportunity areas & attributes that would make the case design ownable & unique.
Concept Generation: Range of conceptual designs created, focussing on emphasising accessibility & visibility of electronics; celebrating brand personality of learning & imagination.
Prototyping: Bringing the selected concept design to life, helping craft functionality & aesthetics.
Manufacturing Support: Assisted with a full programme of design for manufacture, defining the final design & liaising with manufacturing partners.
1.1 million units sold (between launch in May 2015 to Dec 2017)
Creation of visual & brand identity
Product line extension with Pi Zero & Zero W cases (133,000 units sold in the first two months since launch)
£725,000 contributed for the Pi's charitable Foundation
Winner of ‘Gold’ at DBA Design Effectiveness Awards 2018: read more here...
The design team we wanted for this pivotal project had to have an understanding of what Raspberry Pi was all about, an enthusiasm for helping us realise our vision and a wealth of experience we could depend upon. That team was Kinneir Dufort."
Eben Upton. CEO & Founder at Raspberry Pi