Teaching Children to Code

Challenge:

Design an official case for the Raspberry Pi to embody the ethos of the foundation & elegantly deliver pragmatic & flexible functionality.

Raspberry Pi Case

The KD Approach:

Design Strategy: Collaboration with Raspberry Pi to uncover key opportunity areas & attributes that would make the case design ownable & unique.

Concept Generation: Range of conceptual designs created, focussing on emphasising accessibility & visibility of electronics; celebrating brand personality of learning & imagination.

Prototyping: Bringing the selected concept design to life, helping craft functionality & aesthetics.

Manufacturing Support: Assisted with a full programme of design for manufacture, defining the final design & liaising with manufacturing partners.

KD Approach

Impact:

1.1 million units sold (between launch in May 2015 to Dec 2017)

Creation of visual & brand identity

Product line extension with Pi Zero & Zero W cases (133,000 units sold in the first two months since launch)

£725,000 contributed for the Pi's charitable Foundation

Winner of ‘Gold’ at DBA Design Effectiveness Awards 2018: read more here...

 

Client testimonial: 

The design team we wanted for this pivotal project had to have an understanding of what Raspberry Pi was all about, an enthusiasm for helping us realise our vision and a wealth of experience we could depend upon. That team was Kinneir Dufort."

Eben Upton. CEO & Founder at Raspberry Pi

 

DBA Award Win for Raspberry Pi