Understanding users in a complex industry sector

What we appreciate most about working with KD is their ability to cut through the mist normally associated with projects like this and deliver a customer insight report of the highest standard. The findings of this work have changed our products and will continue to resonate within our company for many years to come.

Gareth Jones, VP Strategic Marketing, Control Techniques

Kinneir Dufort conducted MRS award-winning, global contextual research to identify opportunities to improve the installation, commissioning and maintenance of drives for our client, Control Techniques (formerly Emerson). Through collaborative workshops with specifiers, influencers and end users - in a complex industrial sector - we ensured all stakeholder groups were involved.

As a result of finding out these user needs, we translated these into key opportunity areas for the next generation of drives, to be used by the client in future product development as well as business strategy. The research was conducted worldwide, from Europe to the US and Asia, identifying over 100 specific usability issues associated with current products.

 

Kinneir Dufort Finalist MRS International Research