Understanding users in a complex industry sector

The findings of this work have changed our products and will continue to resonate within our company for many years to come.

Gareth Jones, VP Strategic Marketing

We conducted award-winning, global contextual research with specifiers, influencers and end users in a complex industrial sector.  We translated user issues, needs and requirements into key opportunity areas for the next generation of drives, used by our client to drive future product development and influence business strategy.