Vicky Walker Head of Marketing

Russell Beard talks ‘Designing For Humans’ at Packaging Innovations 2019

Russell Beard, Head of Design at KD will be sharing his talk ‘Designing For Humans’, at 11.30am on the Innovation Stage at Packaging Innovations 2019, on Wednesday 27th February at the NEC in Birmingham.

An item of packaging requires the consideration and execution of multiple brand touchpoints to succeed in a competitive marketplace. To be noticed in a sea of packaging noise it needs to serve an application and seek relevance, but above all, it needs to satisfy the emotional, often irrational and downright unpredictable needs of the human.

In his talk ‘Designing For Humans’, Russell will be exploring how we can add a sprinkle of logic to the illogical and create solutions that have a solid brand connections, as well as empathy for the eccentricities of human beings.

If you want to attend Packaging Innovations 2019, meet Russell and find out more about how you can design effective packaging with humans in mind, you can register here.


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If you're attending Packaging Innovations and want to catch up with Russell, get in touch