Brand Awareness
Designing a pair of wearable cameras, one ‘parent’ and one ‘child’ to enhance emotional connection that were aligned with and reflected the Huggies brand.
Designing a pair of wearable cameras, one ‘parent’ and one ‘child’ to enhance emotional connection that were aligned with and reflected the Huggies brand.
Defining a 3D brand design language to be used for the camera units, in keeping with the softness of the Huggies brand.
Implement a high-quality wearable camera, minimise power consumption so that the cameras can be worn all day without a huge battery pack and developing CAD models.
Functioning concepts delivered for use in less than four months.
