Capturing Precious Family Moments

ChallengeDesigning and developing a fully functioning concept ‘MomentCam’, a two way wearable camera that would capture moments from both baby and parent for a new Huggies media campaign
Disciplines Design Electronics Prototyping
Nearly 3 million views of the campaign video on YouTube
From initial concept to delivery of 6 sets in less than 4 months
High-quality wearable camera, minimised power consumption so no need for huge battery pack
Brand Awareness

Designing a pair of wearable cameras, one ‘parent’ and one ‘child’ to enhance emotional connection that were aligned with and reflected the Huggies brand.

Industrial Design

Defining a 3D brand design language to be used for the camera units, in keeping with the softness of the Huggies brand.

Electronics Design

Implement a high-quality wearable camera, minimise power consumption so that the cameras can be worn all day without a huge battery pack and developing CAD models.

Prototype Manufacture

Functioning concepts delivered for use in less than four months.

Get in touch

To discuss your consumer focused project, contact our Head of Consumer, Elena Massucco