Our team were challenged to tackle the plastic crisis with innocent, working to creatively explore sustainable, circular business models.
We explored and identified a range of opportunities from new communications through to new business models.
We defined opportunity themes across stretching territories to create a springboard for ideas and co-creation that considered the needs and occasions at home and on-the-go for beverages.
We collaborated to create ideas within each theme and brought products and services to life with conceptual visuals.
We evaluated and ranked ideas in light of key sustainability factors with a simple traffic light indicator system using lifecycle thinking.