Tackling the plastic crisis with innocent drinks

Challenge

Our team were challenged to tackle the plastic crisis with innocent, working to creatively explore sustainable, circular business models.

Sector
Disciplines
  • Design
  • Innovation

Impact

  • Improving sustainability​ by exploring new business models and propositions

What we did 

Discovery

We explored and identified  a range of opportunities from new communications through to new  business models.

Definition

We defined opportunity themes across stretching territories to create a springboard for ideas and co-creation that considered the needs and occasions at home and on-the-go for beverages.

A photo montage of a cicrular economy illustration, post it board and concept sketches

Co-Creation

We collaborated to create ideas within each theme and brought products and services to life with conceptual visuals.

Evaluation

We evaluated and ranked ideas in light of key sustainability factors with a simple traffic light indicator system using lifecycle thinking.

Find out more?

Get in touch with Elena Massucco, our Head of Consumer.