Understanding more about the female Finisterre customer​

Challenge

We were set a challenge to deepen engagement with female Finisterre customers, to better understand what they valued, and gain perspectives on upcoming collections.

Sector
Disciplines
  • Innovation
  • Research

Impact

  • Defining and informing new product ranges​ for female Finisterre customers.
Montage of the Finisterre workshop and a plaque
A woman with brown hair beside the sea wearing a green jumpsuit and smiling.

What we did

We engaged in person with both brand advocates and newer customers, facilitating focus groups to understand more about their views on sustainability, the brand, and potential products for next seasons’ collection.

The insights informed direction for multiple  touch-points for the brand with the female consumer in mind. 

Image of a Finisterre arrow sign and a shop window

Find out more?

Contact our Head of Consumer, Elena Massucco.