Redefining Hygiene in the Home

ChallengeDesigning and engineering an innovative new automated handwash product, stretching the Lysol & Dettol brands from disinfectant cleaning into the personal care category
Sector
Disciplines Branding Design Engineering Innovation Prototyping
Understand

Research and insight to understand how consumers used and interacted with current products.

RB Dettol No-Touch
Innovative Design

Delivering disruptive innovation by developing a battery operated compact delivering a hands-free measured dose of liquid soap, as well providing use up clues.

A primary reason that European consumer-product company Reckitt Benckiser has managed to keep growing through the recession

The Wall Street Journal

Brand Support

Created a distinctive product form that could be transferable across and support two global brands.

RB Dettol No-Touch
Integrated Product and Packaging

Conceptualising and engineering a no-touch hand dispenser as an integrated product and packaging solution.

Impact
Successful global launch in over 30 countries, establishing itself as one of Reckitt Benckiser’s most successful product launches
Extended the reach of Lysol and the credibility of Dettol, doubling the brand’s global market share in the hand wash category (from 5.6% in 2009 to 11.9% in 2012)
A five-year average sales growth of 15.1% despite tough market conditions, two and half times the growth of the global handwash market combined

Get in touch

To discuss your consumer focused project, contact our Head of Consumer, Elena Massucco